Networking is a polarizing topic. Some professionals swear by it for SocialMediaEmployeecareer advancement and important employment leads. Others only associate it with cold calls and awkward social events.

But regardless of which side you’re on, we can all pretty much agree that networking is an important and unavoidable part of a professional life.

Particularly in a world with so many growing social media platforms and ways to connect with one another, networking is often an essential part of the job hunt for anyone looking for a new position.

But where do you start when it comes to networking online? How do you approach potential employers via social media? Do you run the risk of irritating hiring managers by soliciting them online?

All of these questions point out common concerns that job seekers have when considering how to network.

Yet by following just a few easy steps, most professionals find that networking is a lot less scary—and a lot more beneficial—than they originally thought.

Let’s get started.

Step #1: Become a Follower.
The first step to networking is quite easy. Start by conducting a little online research about the companies and organizations that interest you and begin ‘following’ their social media channels. Follow them on Twitter. Like them on Facebook. Connect with them on LinkedIn. This doesn’t require you to make any official contact whatsoever, yet you’ll gain access to extremely important information—including job postings—just by watching their pages.

Step #2: Start Sharing Content and Making Connections.
Next, you’ll want to begin participating in online dialogues with the companies that you’re interested in working for. Share industry articles and information and comment on posts. This is a great way to demonstrate that you’re engaged in the industry and also provides an easy introduction point to a prospective employer.

Step #3: Make Official Contact.
Once you’re on the radar of a few key employers, now is the time to consider sending a personalized message. Introduce yourself and mention your interest in their organization. Without being too pushy, inquire as to whether or not they’re looking to expand their team any time soon. Keep it brief, friendly and informal. Social media is an excellent tool for these types of encounters since it’s meant to keep contact short and sweet.

Investing a small amount of time every day in keeping up with your professional contacts via social media can really pay off when you’re searching for a position. Be patient and chances are you’ll make some highly valuable connections as a result.


For more information about online networking, Contact PrideStaff Fresno Today. We are happy to discuss any questions you may have.

Leave a Reply

Your email address will not be published. Required fields are marked *