When you buy a product or service, what are the driving factors behind your purchase decision?
Ads, coupons, or a company’s Facebook page can all be helpful sources. But, there’s helpful – and there’s influential. More likely than not, you’ll be influenced to finalize your selection by someone you know and trust: perhaps a friend, a close family member, or a loyal coworker.
The same holds true when it comes to marketing your company and its brand image. Your strongest advocates – and those most likely to influence their peers and contacts – are your rank-and-file employees. In a nutshell, that is what employee advocacy is all about and why it can be such a win-win strategy for your organization.
The Value of Employee Advocacy
Employee advocacy is an effective method for boosting your brand and initiatives through people who work for your company, typically using social media and other digital channels. You empower high-performing employees to become your spokespersons, ideally reaching out to people who work in various roles, who are willing to promote your messaging voluntarily.
How to Make it Work
To reach your full marketing potential via an employee advocacy program, you need to put the right processes in place, with a well-designed and communicated plan.
For more ideas as you perfect your company’s employee advocacy strategy, contact PrideStaff Fresno today. Let it be part of a customizable solution to keep you competitive and ahead of the game regarding your talent management success and overall business growth.