The way people in general, and job seekers specifically, consume content has change dramatically in recent years. This means the way you communicate key business messages – including job opportunities and your employer brand – also needs to keep changing, to stay on pace with the world. With that in mind, it’s critical to stay abreast of the latest and best practices in social media recruiting.
- Close to 80 percent of candidates use social media in their job search. Seventy percent of hiring managers surveyed said they had successfully hired via this approach.
Social media recruiting can benefit your company in numerous ways, including:
Boosting Your Online Job Visibility
By virtue of its vast reach, social media offers an unmatched opportunity for you to identify and engage with a large, diverse talent pool in an efficient and timely manner. When your content is interesting or useful to candidates, they may interact with your brand or amplify the value of your posts by sharing them.
- This includes attracting passive candidates. Although they may not be actively searching for new career opportunities, many still use their social media profiles to stay updated on industry developments and keep a quiet eye on companies that may pique their interest.
It’s all about relationship building. Social media can be an impactful venue for enhancing your credibility and promoting your company culture, as users spread content to their own contacts and connections.
- Tip: Leverage your current employees as brand ambassadors. Employee-generated content earns eight times more interaction than content shared via other channels – likely because candidates have three times more faith in your existing employees to provide them with authentic, factual information.
Lowering Your Hiring Costs
Done right, social media recruiting can result in an exceptional return on your marketing investment.
- When it comes to budget, you can’t beat free. And, you may build brand interest and convert candidates into applicants through your own company updates alone. For instance, share job updates, but also images and videos that portray a “day in the life” of happy employees. Last but not least, build a strong network of idea candidates and job seekers.
- Paid ads can also prove lucrative. Rather than invest all your budget dollars into a one-size-fits all promotional campaign, experiment with different audience types, content, and time frames to see which ads drive the greatest engagement and results.
Assisting With Candidate Screening
Candidates’ social profiles can provide valuable insights into their personalities and other essential qualities. Social networks also can make it easier to verify information such as job titles, education, employment history, skills and credentials. And, you can leverage second or third-degree connections to provide referrals or recommendations.
Design, implement and build your successful social recruiting strategy by partnering with the experts at PrideStaff Fresno. Contact us today to learn more about this and other proven tactics to grow your workforce and sharpen your competitive edge.
