In today’s marketplace, if you don’t stand out as a desired employer, you run the risk of losing good talent to your competition. First impressions matter to candidates – and this includes efficiency and responsiveness as they consider your company as a possible place to work. So, be sure you’re poised for success as you fill your business-critical job vacancies.
Garner positive Glassdoor reviews.
Glassdoor is one of the most popular online job search engines with 64 million monthly users and 55 million reviews. One of Glassdoor’s objectives is to enable job seekers to research employers by reading honest feedback from employees and others who have first-hand experience with companies.
- Drive candidate engagement by responding to reviews. This emphasizes your commitment to honesty, integrity, and ongoing open communication with job seekers in your pipeline. Even negative reviews can be opportunities for improving your brand and candidate experience.
- Further built trust by requesting reviews. Glassdoor’s Thank You pages let you ask candidates who score your company high to write a review on your page.
Position yourself as an employer of choice on LinkedIn.
LinkedIn is about more than just posting job openings and company updates. It’s an ideal venue to position your organization as a preferred employer and strengthen candidate relationships and engagement.
Optimize your LinkedIn Company Page by:
- Completing your information. Completed pages get 30 percent more weekly views. Make sure your page is fresh and contains your logo, a cover image, an overview, and your website URL, as well as industry information, company size and location, and a call-to-action button. And every update should be consistent with your strategic plans and organizational goals.
- Showcasing your commitments. Highlight your strengths in areas including DEI, environmental sustainability, work-life balance, and social impact.
- Utilize Career and Analytics The former are tailored specifically to job candidates and are a forum for your employer brand to really stand out. The latter allow you to track who has viewed your Career Page or clicked your “I’m interested” button, or determine which specific content viewers are engaging with the most.
- Be an active participant. React to or comment on posts, congratulate people for their achievements, and chime in on relevant discussions, issues, and business insights.
- Empower your team members to be brand advocates. Facilitate their sharing of company news, articles, newsletters, and other relevant content on their personal profiles. You can also use the My Company tab to build an employee-only community where you can curate content and measure employee advocacy progress.
Engage with candidates throughout your hiring process.
To stay top of mind with preferred candidates, responsiveness to them should start as soon as their inquiries or applications start coming in. Reach out ASAP – within one business day at most, but even sooner if possible. This includes both online and in-person dialogue and feedback.
Work with the experienced recruitment team at PrideStaff Fresno to perfect your hiring strategy, including optimizing candidate experiences as you grow your winning team. Contact us today to learn more.
